3D printing, recycling and will.i.am unite in the Ekocycle Cube

Will.i.am, Coca-Cola and 3D Systems are promoting a simple-to-operate 3D printer, aiming to make the technology accessible beyond hardcore techies. But does it really curb waste?

When 3D Systems appointed will.i.am of the Black Eyed Peas its chief creative officer in January, naysayers made it clear they knew little of the entertainer’s successful run in a similar role: as Intel’s director of creative innovation.

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